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海力创品牌2011年SI零售环境设计作品 Top

深圳海力创空间设计公司「SEA&POWER SIS」作为国内SI识别系统的先行者及实践者,海力创空间设计公司从众多成功案例中总结以下观点:SI系统(Store Identity System),即专卖店形象识别系统,一般包括“专卖店理念、文化及行为识别;专卖店展示系统;专卖店宣传规范”等三个部分。SI系统的规范设计包含几个最基本的原则:第一,要与品牌的理念识别(MI)及行为识别(BI)相吻合;第二,要充分考虑市场定位的适应性;第三,要兼顾空间及美学、消费心理等多维层面;第四,要在品牌视觉识别(VI)的基础上延伸应用。SI系统必须与VI系统协调呼应,店内装饰、门头、主色调都应严格延续VI系统的规范,这样才能有效地传达品牌讯息,让消费者多角度而统一地了解品牌,从而推动产品的销售。如LOGO的应用,要严格执行VI规范,门头和形象墙需要具备统一性和延续性,辅助图形也要在店内装饰中渗透应用等等。

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路易·安妮床褥专卖店SI设计、零售环境设计 Top

INTRODUCTION
尊贵典雅、世代相传的路易·安妮床褥源自法国名师LOUIS家族的匠心独运。路易.安妮床褥工艺精湛、臻善至美、浑然天成。路易·安妮床褥,百年来一脉相承,卓然屹立于欧洲大陆;其完美无瑕、舒适无比之处,深受世人所推崇及称颂,被誉为真正华贵舒适床褥之典范,是欧洲上流社会及各国政要皇室贵胄的必然之选。路易·安妮床褥精雕细琢,崇尚完美。一贯信誉至上,无微不至的服务,为尊贵的您缔造健康完美的“睡眠文化”。悠然安享路易·安妮床褥的盎然情趣,健康睡眠,引人暇思。海力创为其品牌进行零售环境设计。
Originated from the French noted—LOUIS family’ingenuity and wonderful workmanship, LOUIS ANNY mattresses are honorable and elegant, Like perfect works nature, their exquisite craftsmanship has been passing on from generation to generation. Coming down form the same origin, the LOUIS ANNY mattresses have been standing majestically on the Continent for more than a century. Being held in great esteem and highly praised as the real example of luxurious mattresses due to their perfection and unrivalled comfortableness, the LOUIS ANNY are the certain mattresses to be chosen by the high society of Europe and the VIPs around the world. With the carefully made and refined LOUIS ANNY mattresses, and consistenly upholding the principles of perfection, reputation the highest, and meticulous service to the customers, we are dedicated to create a healthy and satisfactory “sleeping culture” for you the honorable. Owning a LOUIS ANNY mattress will let you peacefully enjoy full delught, healthy sleep and fascinating daydreaming.

 

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